Spare the Paperwork: (CauseWired)

This was an insightful chapter of the book. I completely agree with the author when he says it is hard for causes to grow on Facebook because people simply join the cause and never donate or move forward with action. I have clicked "join" to many causes, but have never gone back and done anything to generate for help or buzz. I also found it funny that he said its in our DNA to help people that is why Josh Ritter was so involved with the wildfires via twitter. It is actually shocking that non media people are getting news and facts out to the world quicker than reporters. It seems like anyone with a camera, phone, or computer can be a reporter today and get the facts out to the public. The pattern of this so called flash cause could potentially end up hurting a lot of worthy causes. It is up to us as a society to find which causes are going to make the biggest impact in the end and give them our full support.